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Excel Phenomenon: The Astonishing Success Story of the Fastest-Growing Communications Company -- and What It Means to You, by James W. Rob
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How It Happened, Where It's Going,
and Why It Matters to You
This is the story of a remarkable business opportunity, one that is open to all and is as simple to grasp as a telephone handset. It's about good old American ingenuity. It's about offering consumers a better deal. It's about people helping people. It's about accomodating and strengthening a family while working for financial achievement. It's about false starts and missteps, too, but in the end the brief history of Excel Communications, Inc., is the ultimate American success story.
If you believe in challenging conventional wisdom, or if you're looking for reassurance that ideas still count in our society, this story is for you. Old assumptions crumble. New ideas emerge. Opportunity abbounds. Think about it: For nearly a century, there was only one phone company, and almost everyone—scholars, economists, politicians, business executives, and consumers—just assumed that was the way it had to be. Then in the early 1980's the breakup of the AT&T monopoly opened an opportunity for a young entrepreneur to realize his dream.
That dream is Excel. In less than ten years, Kenny Troutt and his partners have grown their dream into a $2 billion corporation. They've created an opportunity for a million people to start their own home-based businesses, ones that allow them to spend more time with their families. Many have acchieved satisfying degrees of financial independence and security. Some have become wealthy.
Virtually all credit Excel with bringing their families closer together and giving them the financial security they never thought possible.
The dream is open to you. Find out more about it inside The Excel Phenomenon.
- Sales Rank: #1539844 in Books
- Published on: 1997-09-03
- Released on: 1997-09-03
- Original language: English
- Number of items: 1
- Dimensions: 8.79" h x .91" w x 5.78" l, 1.10 pounds
- Binding: Hardcover
- 256 pages
Review
How It Happened, Where It's Going,
and Why It Matters to You
From the Inside Flap
How It Happened, Where It's Going,
and Why It Matters to You
This is the story of a remarkable business opportunity, one that is open to all and is as simple to grasp as a telephone handset. It's about good old American ingenuity. It's about offering consumers a better deal. It's about people helping people. It's about accomodating and strengthening a family while working for financial achievement. It's about false starts and missteps, too, but in the end the brief history of Excel Communications, Inc., is the ultimate American success story.
If you believe in challenging conventional wisdom, or if you're looking for reassurance that ideas still count in our society, this story is for you. Old assumptions crumble. New ideas emerge. Opportunity abbounds. Think about it: For nearly a century, there was only one phone company, and almost everyone?scholars, economists, politicians, business executives, and consumers?just assumed that was the way it had to be. Then in the early 1980's the breakup of the AT&T monopoly opened an opportunity for a young entrepreneur to realize his dream.
That dream is Excel. In less than ten years, Kenny Troutt and his partners have grown their dream into a $2 billion corporation. They've created an opportunity for a million people to start their own home-based businesses, ones that allow them to spend more time with their families. Many have acchieved satisfying degrees of financial independence and security. Some have become wealthy.
Virtually all credit Excel with bringing their families closer together and giving them the financial security they never thought possible.
The dream is open to you. Find out more about it inside The Excel Phenomenon.
From the Back Cover
How It Happened, Where It's Going,
and Why It Matters to You
Most helpful customer reviews
1 of 1 people found the following review helpful.
A Great History of Deregulation
By Julie Brosious
This is a history book on deregulation as it happened in one company during the deregulation of tele-com. Any one who reads this will be jumping at the chance to take part in the current deregulation of gas and electric.
1 of 3 people found the following review helpful.
Inspirational reading and fast too!!
By DaveSharon
My wife, Sharon, and I are independent reps for Excel Communications and this is a terrific book to send to people who know nothing about Excel or network marketing. Network marketing is the wave of the future!! I am a slow reader; but I read this book in one day because it was so interesting that I could not put it down until I finished it! I am going to order a couple more of this book to send to friends!!!
20 of 23 people found the following review helpful.
Marketing For Excel
By Trader
I picked this book up (for free), hoping it was a regular business book. The kind that describes the pluses and minuses of the business. Instead, its almost entirely a marketing tract for Excel. Nowhere are some of the hard questions asked
-- How competitive are Excel's telco products compared to other Long Distance companies ?
-- How many reps earn more than $30,000 a year from Excel ?
-- What % of reps drop out ? What % of people reach the higher levels shown in the book and how much money do they make ?
-- How much time does this entire activity take for a rep ?
-- What % of Excel's revenues come from Long distance service, and what % from rep fees ?
By covering only the successes and none of the failures, the book gives a distorted version of the truth.
This book seems like a clever way to get around the FTC's regulations about network marketing (which requires more disclosure) by having a supposedly independent book.
I can only conclude that anyone who's given the book 5 stars is themselves an Excel rep in some fashion, because theres no other logical reason for praising this book. Don't even read it, let alone buy it.
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