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Methods of Persuasion: How to Use Psychology to Influence Human Behavior, by Nick Kolenda
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Over 15,000 copies sold!
Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe.
Methods of Persuasion reveals that secret for the first time. You'll learn how to use those principles to influence people's thoughts in your own life.
Drawing from academic research in psychology, the entire book culminates a powerful 7-step persuasion process that follows the acronym, METHODS:
- Step 1: Mold Their Perception
- Step 2: Elicit Congruent Attitudes
- Step 3: Trigger Social Pressure
- Step 4: Habituate Your Message
- Step 5: Optimize Your Message
- Step 6: Drive Their Momentum
- Step 7: Sustain Their Compliance
This book teaches you the psychology behind each step. You'll learn how to apply METHODS to your own life so that you can influence people's thoughts, emotions, and behavior in nearly any situation.
- Sales Rank: #17393 in Books
- Published on: 2013-10-15
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .60" w x 6.00" l, .79 pounds
- Binding: Paperback
- 240 pages
About the Author
Nick Kolenda has developed a unique ability to influence people's thoughts. Using principles from cognitive psychology, he crafted a "mind reading" stage show depicting that phenomenon. His demonstrations have been seen by over a million people across the globe. Visit his blog at www.NickKolenda.com.
Most helpful customer reviews
5 of 5 people found the following review helpful.
Do NOT buy this book!
By R. DeVorse
LOVE this book - Recently started teaching a sales class at work for my team, and came across this text the second week into it.
Made me seriously stop and rethink if I should try to re-launch the class around some of the amazing research in this book. Incredibly helpful and insightful. Makes me hate to recommend the book because a lot of the tools and insight from the text is so good, helpful, and proven to work that I wouldn't want anyone else to use it.
1 of 1 people found the following review helpful.
A must have for anyone serious about studying persuasion!
By Seth Rowlands
This book far exceeded my expectations. What I loved most about this book is that often times when I read a book on a topic I am familiar with I feel like I'm just reading the same information recycled. This book on the other hand, even though it is short, packed a punch! It had so many things I wasn't familiar with and I found myself not wanting to put the book down. Although I realized that may have been the authors doing since I was also highlighting the book more than I typically do as well. This is definitely a must have for anyone that wants to become an expert in influence and persuasion'.
1 of 1 people found the following review helpful.
Great for sales and teaching
By Kevin Riley
As a publisher who creates learning materials, there is great info here for subtle ways to present material so it will readily stick with the student. One thing to take note of is the attachment principle presented towards the end of the book.
As a publisher who also wants to increase sales of their products, I also found the persuasion techniques as applied to sales very helpful. Even though I have been marketing online for a very long time, I picked up some points that I can apply to my website and social media marketing efforts.
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