Kamis, 28 April 2011

[K625.Ebook] Download Fake Work: Why People Are Working Harder than Ever but Accomplishing Less, and How to Fix the Problem, by Brent D. Peterson, Gaylan W. Ni

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Fake Work: Why People Are Working Harder than Ever but Accomplishing Less, and How to Fix the Problem, by Brent D. Peterson, Gaylan W. Ni



Fake Work: Why People Are Working Harder than Ever but Accomplishing Less, and How to Fix the Problem, by Brent D. Peterson, Gaylan  W. Ni

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Fake Work: Why People Are Working Harder than Ever but Accomplishing Less, and How to Fix the Problem, by Brent D. Peterson, Gaylan  W. Ni

How many countless working hours have you spent on projects, proposals, paperwork, and meetings that felt useless or were ignored or dismissed? Hard work is not the same as real work. Half of the work we do consumes valuable time without strengthening the short- or long-term survival of the organization. In a word, it's fake. Not only does fake work drain a company's resources without improving its bottom line, it steals conviction, care, and positive morale from employees, and adds the burden of high turnover, communication breakdowns, and cultural patterns of poor productivity. But how can you turn fake work into real work? Internationally renowned business consultants Brent D. Peterson and Gaylan W. Nielson explain how to identify needlessly time-consuming and sometimes difficult tasks (which aren't always as easy to spot as they seem) and shift your focus toward rewarding work that will achieve results. With more than twenty years of experience, Peterson and Nielson have successfully helped corporations, government agencies, nonprofits, schools, and community groups increase their productivity and retain talented employees by understanding and using their skills on things that actually matter. They illustrate their advice with stories about real world employees who have been trapped by fake work. Fake Work offers solutions that will change the way you view work, including how to recognize fake work and how to get out of it, how (and what) to communicate with your colleagues to eliminate fake work, how to recognize and counteract the personality traits that encourage fake work, and how to close the gap between your company's strategies and the work that needs to be done to reach the results critical to your and your company's survival.

  • Sales Rank: #1174228 in Books
  • Brand: Peterson, Brent D./ Nielson, Gaylan W.
  • Published on: 2014-10-18
  • Released on: 2014-10-18
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x .80" w x 6.12" l, .0 pounds
  • Binding: Paperback
  • 272 pages

From Publishers Weekly
Peterson, cofounder of the Work Itself Group, and Nielson, cofounder of the Ascent Group, seek to answer why people spend so much time doing so little real work—what they term a fake work phenomenon that mires employees in redundant tasks that result in low morale, cost overruns and organizational stagnation. While the authors nimbly dissect the problem, they fail to provide a road map for what they say is the most basic ingredient to doing real work, which is strategy; they reiterate the importance of a organizational strategy and keeping priorities, but fail to provide any sort of blueprint for floundering organizations to develop that strategy. Instead, the authors cover a number of irrelevant topics—how to be a good listener, how to be a good manager and how to maneuver in corporate culture. This overambitious book wants to be all things to all people: advice to workers and tactics for managers, but after the tests and stories and steps, there is little analysis to uncover better practices and processes. (Jan.)
Copyright � Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review
"'Synergy' means the whole is greater than the sum of the parts. These two authors have produced a superior, synergistic product on a subject of immense importance." -- Stephen R. Covey, author of The 7 Habits of Highly Effective People

"Read this book and get real!" -- Ken Blanchard, coauthor of The One Minute Manager� and The One Minute Entrepreneur™

"Fake Work powerfully diagnoses why most organizations and people are overworked and yet are underperforming, being trapped in the thick of thin things. It will forever change how you and your organization look at work -- and better yet, how real work is identified and done, and the results that follow." -- Stephen M. R. Covey, New York Times bestselling author of The Speed of Trust

"It is refreshing to be exposed to some new ideas with enormous practical relevance. Better yet, the authors propose actionable cures for this silent disease of fake work that most businesses don't recognize they have." -- Jack Zenger, CEO of Zenger Folkman and coauthor of the bestselling The Extraordinary Leader

"A must-read for anyone who works. The concepts within these pages will change your view of work and inspire you to focus on what's really important to the strategies of your company." -- Hyrum Smith, co-founder of FranklinCovey, CEO of Galileo

"The damage fake work does to our organizations is incalculable. Leaders who care passionately about both performance and people should pay close attention to this important book." -- Craig Swenson, president, Argosy University

"Fake Work masterfully helps you diagnose the symptoms and spot the root causes of fake work, and put your people on the path to work that really matters. An organization pays a heavy price when its bright, capable people quit and leave. But it's even more costly when bright, capable people quit and stay." -- Rodger Dean Duncan, author of ChangeSmarts: Engaging People's Heads, Hearts, and Hopes

"This remarkable book, backed by years of research, is a how-to-do-it road map leading to peak performance." -- Dr. Charles R. Hobbs, president, Unified Power, LLC

"Peterson and Nielson explore the depth and breadth of a subtle yet intriguing phenomenon that plagues contemporary work life. No one can afford to be without this book." -- R. Wayne Pace, Ph.D., founding president, Academy of Human Resource Development

Review
"'Synergy' means the whole is greater than the sum of the parts. These two authors have produced a superior, synergistic product on a subject of immense importance."-- Stephen R. Covey, author of The 7 Habits of Highly Effective People

"Read this book and get real!"-- Ken Blanchard, coauthor of The One Minute Manager� and The One Minute Entrepreneur™

"Fake Work powerfully diagnoses why most organizations and people are overworked and yet are underperforming, being trapped in the thick of thin things. It will forever change how you and your organization look at work -- and better yet, how real work is identified and done, and the results that follow."-- Stephen M. R. Covey, New York Times bestselling author of The Speed of Trust

"It is refreshing to be exposed to some new ideas with enormous practical relevance. Better yet, the authors propose actionable cures for this silent disease of fake work that most businesses don't recognize they have."-- Jack Zenger, CEO of Zenger Folkman and coauthor of the bestselling The Extraordinary Leader

"A must-read for anyone who works. The concepts within these pages will change your view of work and inspire you to focus on what's really important to the strategies of your company."-- Hyrum Smith, co-founder of FranklinCovey, CEO of Galileo

"The damage fake work does to our organizations is incalculable. Leaders who care passionately about both performance and people should pay close attention to this important book."-- Craig Swenson, president, Argosy University

"Fake Work masterfully helps you diagnose the symptoms and spot the root causes of fake work, and put your people on the path to work that really matters. An organization pays a heavy price when its bright, capable people quit and leave. But it's even more costly when bright, capable people quit and stay."-- Rodger Dean Duncan, author of ChangeSmarts: Engaging People's Heads, Hearts, and Hopes

"This remarkable book, backed by years of research, is a how-to-do-it road map leading to peak performance."-- Dr. Charles R. Hobbs, president, Unified Power, LLC

"Peterson and Nielson explore the depth and breadth of a subtle yet intriguing phenomenon that plagues contemporary work life. No one can afford to be without this book."-- R. Wayne Pace, Ph.D., founding president, Academy of Human Resource Development

Most helpful customer reviews

14 of 17 people found the following review helpful.
Enlightening, Accessible, and Enjoyable.
By Tyler Johnson
My Name is Tyler. I'm an actor, and a musician. At fist glance, a title like "Fake Work", immediately brings to mind the musical "How to Succeed in Business Without Really Trying."
As you delve into the book (further than 10 pages, Mr. Karten), you are immediately cast into a world of corporate nonsense, and Tom-Sawyer-foolery; where the things that seem so critical to being or SEEMING successful are placed under a microscope, and revealed to be a hindrance to oneself, or to whom one works for.
This book forces everyone to ask a Hamlet-esque question: Am I Doing Fake Work, or Real Work? As an Actor, I read this book without the focus of a corporate lens, and yet it still spoke to my profession as well. How many films have gone over-budget due to poor planning, or misguided alignment - the cogs in the proverbial machine not all turning at once? How many millions of dollars end up on the cutting room floor? How many of us - not just in our work, but in our lives - do things that don't serve our ultimate goals?
While reading this book, I conjured the metaphor of a beehive. In a beehive none of the worker bees are micro-managed. None of them spend time - or rather waste time - doing things that don't serve the hive. Every member on every level of the hive understands its strategic relevance to the success of the hive, and they all just do their job. (and they don't even get paid.)
I know full-well that a metaphor like this is missing the complex intricacies of any corporation or business, but the key message to me is: Understand your job, and how it helps your company thrive. From an extra to the producer of a film - everyone plays a critical role in telling a story successfully.
I don't know about anyone else out there, but the story of a long, hard day of bailing hay, and plowing the fields; and coming inside to a warm home-cooked meal and a smiling wife, is a Romance to me. The story of the person sitting in front of a computer, of staying up all night or weekend, of pots upon pots of coffee to get that one document done for your company, and have it ignored - is a Tragedy.
We could all use a little more family time, a little less stress, and a better economy, but this book won't solve that problem on its own - It needs the help of dedicated workers. Read this book. Follow the Paths and just do real work.

4 of 4 people found the following review helpful.
Making A Difference
By Wendy Conway
I was glad to come into a copy of this book "Fake Work". I am a supervisor at a computer support desk with student employees. Because of the stories and examples in this book, I have been able to teach better ways of thinking to my students. As they graduate and go on to jobs in all fields of work, I hope they take something with them to do real work and have time for family and to live life!

I love the examples throughout the book. The examples help me to find comparable situations in my work life as well as my home and family. I appreciate the time and experiences Mr. Nielson and Mr. Peterson have had and now share in this book.

Additionally, I love that each chapter has the "Road Map For Action" to summarize the learnings and give me a place to start asking questions.

I have told and retold the story about 'The Road To Nowhere' so many times. It has almost become a theme in my life.

I highly recommend this book not just for a manager to read, but for an entire organization to adopt the teachings of this book. Every member of the team can be a part of making a difference in their own way and collectively.

5 of 6 people found the following review helpful.
Honest Examination of "Fake" Work
By Pavel Somov, Ph.D., author of "Lotus Effect," "Present Perfect," & "Eating the Moment"
What a great book! A kind of anonymous whistle blow; yet another inconvenient truth about work-life. As a psychologist in solo private practice with zero necessity for "fake work," having read this book, I find myself feeling overwhelmingly fortunate with the opportunity to earn a living with minimum of pretense. "Fake work" - the phenomenon, not the book - is an existential calamity. Building roads into nowhere is what rotted Soviet style socialism from inside out (as they used to say in my country of origin, "they pretend to pay us, and we pretend to work"). Sure, work that is not aligned with company's strategic goals is a tactical productivity loss. But, most importantly, "fake work" is a loss of morale and authenticity of the work life - and as such a productivity loss of strategic (long-term) significance. On a personal level, given that the lion share of our adult time (and progressively more so) is spent at work, "fake work" (work without meaning) is an existential suicide. Peterson and Nielson are calling on us to step away from the ledge of work-life meaninglessness.

As a book, "Fake Work" is the kind of book that could have sent the authors to Gulag if it had been written in the Soviet Union. Peterson and Nielson, with a mixture of compassion and straight-shooting mercilessness, strip away the layers of corporate pretense, delving deep into the administrative and psychological motivations behind "fake work." The authors go well beyond the statement of the problem: they offer both individual-level (bottom-up) and managerial-level (top-down) solutions for preventing and/or controlling the morale- and bottom-line-rusting effects of "fake work."

As such, the book is a must read for anyone who works for anyone (I am allowing myself an assumption that self-employed individuals are less susceptible to the "fake work" phenomenon although, as the authors imply, this might not be necessarily so in the cases of where "billing for time" can create Potemkin-village illusions of productivity).

In short, "Fake Work" compels the employees and the employers to shift away from the paradigm of pro forma processes towards essence- and meaning-focused work. Why? Because it pays!

Pavel Somov, Ph.D., licensed psychologist, author of "Eating the Moment: 141 Mindful Practices to Overcome Overeating One Meal at a Time" (New Harbinger, 2008) [...]

See all 14 customer reviews...

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Rabu, 27 April 2011

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Architectural Electromagnetic Shielding Handbook: A Design and Specification Guide, by Leland H. Hemming

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Architectural Electromagnetic Shielding Handbook: A Design and Specification Guide, by Leland H. Hemming

The first volume ever to cover all aspects of the subject, Architectural Electromagnetic Shielding Handbook provides the practicing architect/engineer with a comprehensive guide to electromagnetic shielding. This practical handbook is a one-stop source for every form of shielding enclosure now used in commercial and government test laboratories, communication and computer centers, and electromagnetic hardened facilities designed to prevent electromagnetic interference (EMI) from reaching either a sensitive piece of equipment or an unauthorized agency.

Additional features include:

  • extensive supporting information on penetrations such as doors, vents, piping, and electromagnetic filters for each type of shielding
  • complete descriptions of modular, welded, and architectural forms of shielding as well as design checklists for shielded enclosure installation
  • detailed descriptions of performance specifications and methods of testing necessary to prove performance
Now you can have practical design and manufacturing techniques for solving ESD problems associated with sophisticated equipment used in a home or office environment. This book takes the mystery out of ESD by showing how it is generated and how it affects electronic devices, such as integrated circuits. It provides practical guidelines and the rationale on how ESD solutions can work for you.

  • Sales Rank: #2414164 in Books
  • Published on: 2000-08-02
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.02" h x .52" w x 7.05" l, 1.08 pounds
  • Binding: Paperback
  • 244 pages

From the Back Cover
Architectural Electromagnetic Shielding Handbook A Design and Specification Guide The first volume ever to cover all aspects of the subject, Architectural Electromagnetic Shielding Handbook provides the practicing architect/engineer with a comprehensive guide to electromagnetic shielding. This practical handbook is a one-stop source for every form of shielding enclosure now used in commercial and government test laboratories, communication and computer centers, and electromagnetic hardened facilities designed to prevent electromagnetic interference (EMI) from reaching either a sensitive piece of equipment or an unauthorized agency. Additional features include:
* extensive supporting information on penetrations such as doors, vents, piping, and electromagnetic filters for each type of shielding
* complete descriptions of modular, welded, and architectural forms of shielding as well as design checklists for shielded enclosure installation
* detailed descriptions of performance specifications and methods of testing necessary to prove performance
Also of interest... Electrostatic Discharge and Electronic Equipment A Practical Guide for Designing to Prevent ESD Problems by Warren Boxleitner IEEE Order Number PP0235-2 ISBN 0-7803-5388-9 1988 Hardcover 118pp Now you can have practical design and manufacturing techniques for solving ESD problems associated with sophisticated equipment used in a home or office environment. This book takes the mystery out of ESD by showing how it is generated and how it affects electronic devices, such as integrated circuits. It provides practical guidelines and the rationale on how ESD solutions can work for you.

Most helpful customer reviews

0 of 1 people found the following review helpful.
Effectively Shielding
By Steve Lo
An informative guide to a profound understanding of what engineering professionals implement and what inquirers look for. A textbook-like description of shielding technique applications.

See all 1 customer reviews...

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Bond Markets, Analysis, and Strategies (7th Edition), by Frank J. Fabozzi

Learn how to assess and invest in bonds with this best-selling text. Fabozzi's Bond Markets is the most applied book on the market.� It prepares students to analyze the bond market and manage bond portfolios without getting bogged down in the theory. The author's extensive experience in the field is reflected in this uniquely applied approach. This seventh edition has been painstakingly updated.� The author conducted numerous conversations and discussions with analysts and portfolio managers to make sure that this text reflects the field today.

Pricing of Bonds; Measuring Yield; Bond Price Volatility; Factors Affecting Bond Yields and the Term Structure of Interest Rates; Treasury and Agency Securities; Corporate Debt Instruments; Municipal Securities; Non-U.S. Bonds; Residential Mortgage Loans; Agency Mortgage Pass-through Securities; Agency Collateralized Mortgage Obligations and Stripped Mortgage-Backed Securities; Prime and Subprime Mortgage-Backed Securities; Commercial Loans and Commercial Mortgage-Backed Securities; Asset-Backed Securities; Cash Collateralized Debt Obligations; Interest Rate Models; Analysis of Bonds with Embedded Options; Analysis of Mortgage-Backed Securities; Analysis of Convertible Bonds; Corporate Bond Credit Analysis; Credit Risk Modeling; Active Bond Portfolio Management Strategies; Indexing; Liability� Driven Strategies; Bond Performance Measurement and Evaluation; Interest Rate Futures; Interest Rate Options; Interest-Rate Swaps, Caps, and Floors; Credit Derivatives and Synthetic CDOs
� The latest edition of Fabozzi’s Bond Markets helps make sense of bond markets and mortgage financing. The 2008 financial crisis is explained as part of the newly added chapter on prime and subprime loans.

  • Sales Rank: #322006 in Books
  • Published on: 2009-02-07
  • Ingredients: Example Ingredients
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.80" h x 1.60" w x 8.00" l, 3.37 pounds
  • Binding: Paperback
  • 792 pages

Most helpful customer reviews

14 of 14 people found the following review helpful.
Plagued by Math Errors and Incomplete Formulas
By Chef PW
This book has numerous issues with incomplete formulas, math errors, and poor editing. Many of the questions at the end of the chapters are incomplete and the solutions in the manual often add in information that was not in the question. The solutions manual has lots of numbers transposed and on multipart questions these errors cause all of the answers to be incorrect. In addition, many of the solutions will change par value in the middle of the answer making it very confusing.

The editor of this book should be fired immediately.

29 of 33 people found the following review helpful.
A lot of hand waving, but does help
By Sunanda Dutta
A little too wordy, but as a management text, I guess its a prerequisite. It covers the gamut of fixed income securities, but only approaches the problems deterministically. The first thirteen chapters are "text" chapters, with the real math starting in chapter 14. However, the math used is elementary, and will not be of much help in the real world. For the fixed income math portion look into "Bond Pricing and Portfolio Analysis" by Olivier de La Grandville.
For a first course in bonds, and if the student has no prior background, this book will indeed be useful. But, for advanced students the book mentioned above should be more insightful.

16 of 18 people found the following review helpful.
Excellent introduction to Bond Markets - VERY well written
By Craig Matteson
If you think of this as an introductory book to the world of Bonds rather than a field manual for professionals you will find this to be a wonderful book. I find it to be engagingly written (yes, engaging!) with well-chosen examples. It is very nice to be able to read a book about Bonds and find it stimulating. It would have been easy to write a book that could act as a sleep-aid. Instead, this book provides learning objectives for each chapter and the prose is so inviting that I felt the book to be a page-turner.
The math used is not complicated and is chosen to help understanding rather than demonstrate the sophisticated math used in the actual world of bond trading. If you want that kind of material this isn't the book for you.
I don't know if there is a solutions manual available, but I couldn't find it. If there isn't, there should be. I have never had a college course that used the problems in the book for actual coursework and yet, no matter how simple the problems seem, it is nice for the student to be able to confirm that he or she has indeed found the right answer.
There are also many helpful footnotes that point to materials for further and deeper reading on the subjects introduced in this fine book.

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Minggu, 24 April 2011

[N934.Ebook] Download Implementing Beyond Budgeting: Unlocking the Performance Potential, by Bjarte Bogsnes

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Implementing Beyond Budgeting: Unlocking the Performance Potential, by Bjarte Bogsnes

Written by Bjarte Bogsnes, Beyond Budgeting pioneer, Implementing Beyond Budgeting reveals best practices from actual cases where the author headed up implementation of Beyond Budgeting in large global companies. Beginning with a Foreword by Robert Kaplan, cofounder of the Balanced Scorecard, this book reveals how your organization can maximize a performance climate with teams committed to a common purpose, shared rewards, and sustained value creation. This innovative book lucidly presents how every organization can release the ambition and energy of its people who were previously slaves to the budgeting process.

  • Sales Rank: #944883 in Books
  • Published on: 2008-12-03
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.94" h x .92" w x 6.44" l, .91 pounds
  • Binding: Hardcover
  • 240 pages

Most helpful customer reviews

11 of 11 people found the following review helpful.
Excellent book from the most experiences expert in Beyond Budgeting
By Per Nikolaj Bukh
I'm really happy to see that Bjarte Bogsnes has found the time to share his experiences with all of us interesting in innovative uses of management control systems. Bjarte has been in charge of implementing Beyond Budgeting (BB) in both Borealis and Statoilhydro - and he is probably the one with the most comprehesive experiences of bringing the Beyond Budgeting pricinples to work.

Actually the book is about totally abandoning budgets. That's the key principle in BB. But it's mandatory reading for anyone working with improving or reforming budgeting models. It may sounds like an impossible mission to give up budgeting. But it all depends on what you put instead. So, if you don't think you can live without a budget you need to realise how a combinaton of balanced scorecard, activity based costing, forecasting, benchmarking etc. can be designed to be an alternative to budgeting.

Even though you don't give up budgeting, it can still be improved. And "Implementing Beyond Budgeting" has lots of ideas here.

1 of 1 people found the following review helpful.
Implementing Beyond Budgeting: Unlocking the Performance Potential
By Jorge Asprilla
It is an interesting book that describes the different experiencies, challenges, recommendations, success and failures through this new approach.

I strongly recommend this book for the managers and organizations who wants to improve the efficiency in their organizations and take advantage of the potential of their staff by empowering them even more.

This document should be accompanied with the reading of other books such as KPIs and forecasting to better understand how to apply some recommendations given through the book.Implementing Beyond Budgeting: Unlocking the Performance Potential

0 of 0 people found the following review helpful.
Boring and not that useful
By Eric Cuenca
I have been interest in the Beyond Budgeting Concept since I read Winning, from Jack Welch, where the former GE's CEO criticized budgets and all of their negative consequences. After reading Beyond Budgeting, from Jeremy Hope and Robin Fraser, I felt I still needed to know more about the concept, before being able to implement it in my company. That's how I bought Implementing Beyond Budgeting. The good praise it had from Hope himself, and the introduction by Robert S. Kaplan were enough to convince me.

Unfortunately, the book is far from what I expected, Bjarte Bogsnes alternates between giving some useful advice on implementation and sharing his personal feelings about the wonderful enterprises he has worked in, which gets really annoying. The book doesn't have a structure to help you to really implement Beyond Budgeting, instead, it goes from one enterprise to another, leaving some piece of advice on the way. The final chapter, Making the Change, seems to be a (bad) paraphrase of John Kotter's excellent book, Leading Change. Worse, despite Bogsnes introduction where he says his intention is to make this book "not a brick", his book is, actually, a brick. Maybe is because I am not a finance guy, but this book is really boring to read.

Maybe the most interesting part of the book is where Bogsnes gives some advice about how to unify the Beyond Budgeting Theory with the Balanced Scorecard model, which he insists in calling "Ambition to Action" which is the name his company uses.

In summary, if you are really interested in the Beyond Budgeting Concept, I would recommend you to read the Hope and Fraser's book first. Then maybe you should (if you haven't yet) take a look to Kaplan and Norton excellent books on The Balanced Scorecard. Only then, if you are really motivated about the concept and want to get some additional piece of advice and are ready to face the pain, consider this book.

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Senin, 18 April 2011

[I559.Ebook] Download PDF The Truth About Leads, by Dan McDade

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The Truth About Leads, by Dan McDade

The Truth About Leads is a practical, easy-to-read book shedding light on the secrets that help you focus your B2B lead-generation efforts, align your sales and marketing organizations and drive revenue. Written by prospect development expert and PointClear founder and CEO Dan McDade, The Truth About Leads debunks traditional thinking while uncovering the truths that lead to additional, larger and more profitable wins for your organization.

  • Sales Rank: #332084 in eBooks
  • Published on: 2011-01-07
  • Released on: 2011-01-07
  • Format: Kindle eBook

Most helpful customer reviews

4 of 4 people found the following review helpful.
Makes a Good Primer for Those New to Lead Generation
By Amazon Customer
When the founder of the one of the most well-known business-to-business
(B2B) telemarketing firms in the country writes a book about lead
generation, you have to wonder if he is really going to share secrets or
use the book as a plug for his company. "The Truth About Leads" by new
author Dan McDade does a bit of both.

"The Truth About Leads" explains to its readers why marketing teams'
efforts usually fail when it comes to providing so-called leads to their
sales teams. (They don't qualify the leads, and they focus on keeping
costs down.) The book also reveals the gap between marketing and sales
and suggests ways on how to better align the two departments.

McDade is at his best when he gives readers lots of food for thought on
topics such as why long-term leads are actually better than short-term
leads, why prospects stick with the status quo instead of buying, and why
sales people only follow up on less than 30% of the leads provided to
them. He even goes beyond lead generation and shares ideas for how
outside sales teams and managers can improve their efforts in deploying
sales people, monitoring their efforts, and coaching them.

Does the book share little-known secrets? It does if you're new to lead
generation. You will absolutely learn the truth about topics such as the
problem with brokered marketing lists, why a multi-marketing approach to
lead generation works well, and even how specifically to organize a
nurturing campaign by time frame and touches. All good stuff.

While the book has its merits, there are a few issues. Since lead
generation and B2B telemarketing have been around for years now, this book
feels like it's about 10 years late. The author tells readers that
outsourcing lead generation to a firm like his is the most logical choice
for fixing the problem but he neglects to mention training a company's
current staff as an option as well. Also, there simply isn't enough
tactical information to share with readers like in books by leaders in the
industry such as Anthony Parinello or Jill Konrath. It would have
worthwhile to read sample value propositions, sample e-mails, and sample
direct mail pieces for example. And finally, at just over 100 pages, the
author should have expanded on his thoughts on many of the topics
addressed in this book. Perhaps he could have shared more ideas regarding
why companies have such overdependence on marketing automation and why
that differs from what companies like his does. Or maybe he could have
shared his theories on using social media for lead generation and why that
does or doesn't work.

All in all, "The Truth About Leads" is a pretty good book that will make a
good introduction to lead generation and how to fill the gap between sales
and marketing. Those who already understand the business may crave for a
bit more.

Reviewed by Emanuel Carpenter
Author of the Amazon.com Bestseller "How to Dominate in Cold Calling & Earn Six Figures Doing It."
www(dot)coldcallsensei(dot)net

2 of 2 people found the following review helpful.
The Truth About Leads
By John L. Corbitt
A wealth of information in a small package. Reading this book is like talking with Dan; warm, friendly, honest and lot's of common sense. If you are an executive involved with Sales and/or Marketing, you will want to read this book. Why? As businesses become more 'Lean' and rely on 'Best Practices', you know you can't afford to lose opportunities. Deciding if you should DIY, or outsource that function to experts is a decision only you can make. But after reading this book, you will have the knowledge to make an informed decision. The market data that Dan has compiled is contemporary and unique; I have not found it in any other single source.

1 of 1 people found the following review helpful.
I was Mr Sceptic but not any more!
By Fran
So I started reading this book thinking, what the heck, I've got nothing to lose. I have run a few companies over the years and this latest company I am at is no different. We always have problems with leads- but doesn't everyone? But I figured we were always "doing the best we could", even though the results we were seeing were never ideal.

However within the first chapter I was hooked. The author has captured the problem perfectly and never before have it seen it all so well consolidated in one place.

If you are chasing leads then just get this book, it's thought provoking in the sense that it perfectly explains the problem in a nutshell and then more importantly goes on to help you solving it.

Brilliant.

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Selasa, 12 April 2011

[J475.Ebook] Free PDF Life Bob Dylan: Forever Young (Life (Life Books)), by Editors of Life

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Life Bob Dylan: Forever Young (Life (Life Books)), by Editors of Life

Bobby Zimmerman pilgrimaged to New York City's Greenwich Village just over a half century ago, seeking to visit his muse Woody Guthrie in the hospital and to launch a music career. He did both, and his first, eponymous album was released precisely 50 years ago. The rest is legend: Dylan the folk hero, Dylan going electric, Dylan and the Band, Dylan and the American ethos. Today, he stands as an always-touring icon. A national institution. It's time to celebrate the remarkable life of Bobby Zimmerman of Hibbing, Minnesota.

A life in Pictures, including shots from those who know him intimately, and knew him in the reclusive years in Woodstock, like Eliot Landy and Bob Cato . LIFE's original coverage of Dylan, Joan Baez and the downtown scene of the early 1960s . Excerpts from Dylan interviews through the years that make the story come alive, and get to the heart of this enigmatic man.

  • Sales Rank: #1030738 in Books
  • Brand: Brand: Life
  • Published on: 2012-07-24
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.25" h x .50" w x 9.00" l, 1.30 pounds
  • Binding: Hardcover
  • 96 pages
Features
  • Used Book in Good Condition

Most helpful customer reviews

2 of 2 people found the following review helpful.
LIFE with Dylan
By SteveJ
Bob Dylan fascinates me. The music. The man. The myth. The whole package is so intriguing, and mysterious. I've read many of the books on the walking, talking contradiction but admittedly approached LIFE magazine's Bob Dylan: Forever Young with some skepticism; there were so many books on the man; where would this fit in? You can read my entire review or post your own at allmusicbooks.com. This is far from the definitive word on Dylan, but if you were asked by your parents, your children or someone from another planet, "Why do you think Bob Dylan so important?," this book should be on the short list of where to point them for answers. It's a nice little scrapbook and then some.

0 of 0 people found the following review helpful.
Still an enigma
By Sharai
I used to love Life magazine, it got me interested in photography. So I loved seeing these Bob Dylan photos, and recognized so many of the backdrops. A feast for the eyes.

0 of 0 people found the following review helpful.
Bob Dylan: Forever Young
By Kindle Customer
Wonderful book. A great read. If you liked Bob Dylan and his music then you should read this book. Great pictures too.

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Senin, 11 April 2011

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  • Binding: Hardcover

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Jumat, 08 April 2011

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Introduction to International and Global Studies, Second Edition, by Shawn C. Smallman, Kimberley Brown

This innovative introduction to international and global studies, updated and revised in a new edition, offers instructors in the social sciences and humanities a core textbook for teaching undergraduates in this rapidly growing field. Encompassing the latest scholarship in what is a markedly interdisciplinary endeavor, Shawn Smallman and Kimberley Brown introduce key concepts, themes, and issues and then examine each in lively chapters on essential topics that include the history of globalization; economic, political, and cultural globalization; security, energy, and development; health; agriculture and food; and the environment. Within these topics, the authors explore such timely and pressing subjects as commodity chains, labor (including present-day slavery), human rights, multinational corporations, and the connections among them.

New to this edition:

* The latest research on debates over privacy rights and surveillance since Edward Snowden's disclosures
* Updates on significant political and economic developments throughout the world, including a new case study of European Union, Icelandic, and Greek responses to the 2008 fiscal crisis
* The newest information about the rise of fracking, the Fukushima nuclear disaster, the decline of the Peak Oil movement, and climate change, including the latter's effects on the Arctic and Antarctica
* A dedicated website with authors' blog and a teaching tab with syllabi, class activities, and well-designed, classroom-tested resources
* An updated teacher's manual available online, including sample examination questions, additional resources for each chapter, and special assistance for teaching ESL students
* Updated career advice for international studies majors

  • Sales Rank: #170554 in Books
  • Published on: 2015-01-05
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.24" h x .93" w x 6.33" l, 1.30 pounds
  • Binding: Paperback
  • 408 pages

Review
Praise for the first edition:

"Well conceived, well executed, and well written, this introduction to the increasingly popular interdisciplinary field of international studies is broad, coherent, and balanced in introducing college-level students to an important and rapidly developing field. The scholarship embedded in this book is sound and amazingly up to date, the topics appropriate and intelligently and engagingly treated. This textbook should find a large audience in undergraduate courses in the burgeoning field of international and global studies, and it will also offer general readers entree into a fascinating topic.--Peter A. Coclanis, Albert R. Newsome Distinguished Professor of History, and director, Global Research Institute, University of North Carolina at Chapel Hill

About the Author
Shawn C. Smallman is associate professor and director of international studies at Portland State University in Oregon.

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0 of 0 people found the following review helpful.
... class at Portland State University (hmm globalization at it's finest? )
By Carlo Hernandez
This book was a required reading for a fully online class at Portland State University (hmm globalization at it's finest?). Fortunately, for that class, I was lucky enough to have the author of the book as my professor. With that being said, this scenario in no way influenced my 100% honest review. The book not only presented a logical flow of information, but also covered a variety of topics and is paramount to a successful beginning knowledge of Global Studies. The book provided a dearth of information while not making it too bland and wordy. I fully recommend this book to other Global Studies students as well as academics and general readers alike.

0 of 0 people found the following review helpful.
... a I got a loss leaf paper book very disappointed
By Amazon Customer
I ordered a normal book a I got a loss leaf paper book very disappointed

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Rabu, 06 April 2011

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  • Published on: 1609
  • Binding: Hardcover

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Selasa, 05 April 2011

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This Fight Is Our Fight: The Battle to Save America's Middle Class, by Elizabeth Warren

#1 New York Times bestseller

The fiery U.S. Senator from Massachusetts and bestselling author offers a passionate, inspiring book about why our middle class is under siege and how we can win the fight to save it

Senator Elizabeth Warren has long been an outspoken champion of America’s middle class, and by the time the people of Massachusetts elected her in 2012, she had become one of the country’s leading progressive voices. Now, at a perilous moment for our nation, she has written a book that is at once an illuminating account of how we built the strongest middle class in history, a scathing indictment of those who have spent the past thirty-five years undermining working families, and a rousing call to action.

Warren grew up in Oklahoma, and she’s never forgotten how difficult it was for her mother and father to hold on at the ragged edge of the middle class. An educational system that offered opportunities for all made it possible for her to achieve her dream of going to college, becoming a teacher, and, later, attending law school. But now, for many, these kinds of opportunities are gone, and a government that once looked out for working families is instead captive to the rich and powerful. Seventy-five years ago, President Franklin Roosevelt and his New Deal ushered in an age of widespread prosperity; in the 1980s, President Ronald Reagan reversed course and sold the country on the disastrous fiction called trickle-down economics. Now, with the election of Donald Trump--a con artist who promised to drain the swamp of special interests and then surrounded himself with billionaires and lobbyists--the middle class is being pushed ever closer to collapse.

Written in the candid, high-spirited voice that is Warren’s trademark, This Fight Is Our Fight tells eye-opening stories about her battles in the Senate and vividly describes the experiences of hard-working Americans who have too often been given the short end of the stick. Elizabeth Warren has had enough of phony promises and a government that no longer serves its people--she won’t sit down, she won’t be silenced, and she will fight back.

  • Sales Rank: #413 in Books
  • Brand: Metropolitan Books
  • Published on: 2017-04-18
  • Released on: 2017-04-18
  • Original language: English
  • Dimensions: 9.58" h x .5" w x 6.46" l, 1.52 pounds
  • Binding: Hardcover
  • 352 pages
Features
  • This Fight Is Our Fight: The Battle to Save America's Middle Class

Review

“This Fight Is Our Fight is a smart, tough-minded book…. What Democrats need right now is a reason to keep fighting. And that’s something Warren’s muscular, unapologetic book definitely offers. It’s an important contribution.” –Paul Krugman, New York Times Book Review

"Girded for battle, the senior senator from Massachusetts forcefully lays out the bleak picture of an American government increasingly controlled by corporate greed and special interests.... The author sounds the alarm that an oligarchy is in the making, and her urgency is palpable and necessary. Inspiring words to empower Warren's marching army."–Kirkus (starred review)

About the Author
Elizabeth Warren is the senior U.S. Senator from Massachusetts. A former Harvard Law School professor, she is the author of several books, including A Fighting Chance, a national bestseller that received widespread critical acclaim. One of nation’s most influential progressives, she has long been a champion of working families and the middle class. The mother of two and grandmother of three, she lives in Cambridge, Massachusetts, with her husband, Bruce Mann.

Most helpful customer reviews

35 of 40 people found the following review helpful.
Should be required reading, regardless of political persuasion
By W. Lee
First comment: the stars summary by Amazon is wrong. As of this review, although it says 32% of the reviews are 1 star, there's actually only a SINGLE 1-star review. That rating was regarding the order process, not the book.

I have never read anything which more clearly describes the immense issues we face currently with government. The book is facts (not alternative) -- not opinion or political slanting or wishful thinking. The subjects and concerns that Ms. Warren raises transcend any political party or ideology. Quite literally, the future of the USA will have dramatically less quality unless courses change.

Almost 1/2 of the book is devoted to voluminous notes backing up the content.

If you care about an America that is still "by the people and for the people", read this book!

1 of 1 people found the following review helpful.
Fantastic! Buy it! Don't wait! A+++++++
By S. Smith
Elizabeth Warren is fantastic and she is always right on the mark. I think this is a wonderful tribute to her legacy. America would be in a much better situation if she were listened to more and the American people appreciated all her efforts. A+++++++

1 of 1 people found the following review helpful.
God Bless and Protect Our America!
By Yoshiame
At this time in our history, Warren shows us what we need to survive this fool's drive to ruin our country.

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