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Adobe Experience Manager: Classroom in a Book: A Guide to CQ5 for Marketing Professionals, by Ryan D. Lunka
PDF Ebook Adobe Experience Manager: Classroom in a Book: A Guide to CQ5 for Marketing Professionals, by Ryan D. Lunka
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Adobe Experience Manager (formerly CQ5) is an industry leading web content management system aimed at giving digital marketers the ability to create, manage, and deliver personalized online experiences.
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Adobe Experience Manager: Classroom in a Book is the definitive guide for marketers who want to understand and learn to use the platform. It explains the business value of the features and the overall philosophy of the product and is a must-read before sitting down to work with an implementation team. Marketers will understand why AEM is constructed as it is so they can alter business processes and participate in successful implementation. They’ll get insight into how to accomplish the fundamental tasks to more effectively create and manage content. They’ll also learn about common mistakes and how to avoid them.
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After reading this book, marketers will understand:
��� •��� The basics of content management in Adobe Experience Manager
��� •��� How to integrate Adobe Experience Manager with other Adobe Marketing Cloud products
��� •��� How to manage dynamic content that is targeted to specific audiences
��� •��� The fundamental concepts that will help to create a smooth implementation
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Getting Started
Ch 1: The Basics
Ch 2: Evaluating AEM
Ch 3: Managing Content
Ch 4: Digital Asset Management
Ch 5: Metadata and Tagging
Ch 6 Multilingual Content
Ch 7: Workflows
Ch 8: Social Communities
Ch 9: E-Commerce
Ch 10: Mobile for Marketers
Ch 11: Architecture Basics
Ch 12: Administration Basics
Ch 13: Web Analytics
Ch 14: Marketing Campaign Management �
Ch 15: Dynamic Content
Ch 16: Integrating AEM
Ch 17: Technical Basics
Ch 18: Defining Requirements
Ch 19: User Experience Design
Ch 20: The Implentation Process
- Sales Rank: #642650 in Books
- Brand: Brand: Adobe Press
- Published on: 2013-08-30
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .70" w x 7.40" l, .0 pounds
- Binding: Paperback
- 368 pages
- Used Book in Good Condition
About the Author
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Ryan Lunka has worked as a solution consultant with various parts of Adobe’s enterprise customer experience management technologies. He currently works with CITYTECH, Inc., an Adobe Experience Manager implementation partner in Chicago. He received a Bachelor of Business Administration from Ohio University with a focus in management information systems, and a graduate degree in information strategy, systems, and technology from Muskingum University. He has a passion for digital strategy and web technologies and a deep understanding of the business value of the Adobe Digital Marketing suite.
Most helpful customer reviews
9 of 9 people found the following review helpful.
Promotional But Useless
By RetroVision
I bought this book because this is the only book available, in the whole of the Universe, on Adobe AEM. I found this book to be quite superficial and largely useless. It doesn't give any recipes or practical recommendations that could be actually applied to any real life situations. I am an IT professional, so my look at the book is biased this way, because unlike marketing professionals, I cannot be satisfied with just a bunch of promotional text. But even as a marketing professional I would suspect this book would be of little value, since the only clear recommendation this books keeps giving multiple times in each chapter is to hire a team of AEM professionals if you want to achieve anything with the Adobe AEM software. Basically it is an inflated flier telling people to order Adobe services. I won't be surprised if this was just some internal guide developed by Adobe to help their own marketing team to sell the product. I am giving a two star rating (instead of a minimal possible) out of respect to the author who spent time putting this amount of screenshots and text together.
5 of 5 people found the following review helpful.
Good Survey of AEM capabilities
By C. M. Cavanaugh
As the title describes, this book is geared towards marketing professionals, but it provides an excellent survey of the range AEM's applications. If you are a developer interested in a specific technology like S7, or you are interested exclusively in component writing and so on, you will not get what you need from this book. However, I do think anyone invested in Adobe technology would greatly benefit from reading this, especially when you compare the cost of the book and the actual training provided by Adobe.
If you want to see the range of uses of the product, and really understand the intentions behind AEM, see where the product is going, and get information of a wide range of applications, this book is great.
It is easy to get bogged down in the minutia/complexity of one specific use of the product, and even just for business and purposes and communication with clients, it is important to stay aware of the product as a whole.
1 of 1 people found the following review helpful.
Must Have For Digital Marketers
By Tom
This book provides a phenomenal overview for any marketer or business personal currently interested in Adobe CQ5. From a marketing perspective, the book explains why CQ5 has the features it does, and how you can ultimately use them to improve the bottom line. It not only gives a thorough overview of the platform, but also explains how to best optimize AEM without losing the reader in unnecessary over-the-top technical jargon.
The author gives his honest opinion from real life experiences and provides solid examples on how AEM can add value to your digital marketing campaign. It also routinely gives a heads-up on common mistakes and what you can do to avoid them. This helps break-up the "textbook feel" most guide reads possess.
Overall, the book had great content that was easy to digest and comprehend.
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