Jumat, 31 Desember 2010

[N169.Ebook] Ebook Thebes at War, by Naguib Mahfouz

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Thebes at War, by Naguib Mahfouz

Known and loved throughout Egypt as a work that celebrates the national character, Nobel laureate Naguib Mahfouz’s Thebes at War tells of a high point in Egyptian history–ancient Egypt’s defeat of Asiatic foreigners who had dominated northern Egypt for two hundred years.

With a visit from a court official and a provocative insult, the southern pharaoh’s long simmering resentment boils over, leading him to commit himself and his heirs to an epic struggle for the throne. Filled with the grand clash of armies, staggering defeats, daring escapes, and glorious victories, and written at a time when Egypt was again under the sway of foreign powers, Thebes at War is a resounding call to remember Egypt’s long and noble history.

  • Sales Rank: #2543230 in Books
  • Brand: Brand: Anchor
  • Published on: 2005-10-18
  • Released on: 2005-10-18
  • Original language: English
  • Number of items: 1
  • Dimensions: 7.96" h x .57" w x 5.19" l, .46 pounds
  • Binding: Paperback
  • 256 pages
Features
  • Used Book in Good Condition

Review
“His work is imbued with love for Egypt and its people.” –The Washington Post Book World

“Mahfouz is the single most important writer in modern Arabic literature.” –Newsday

“Mahfouz’s understanding of human psychology and history is profound.” –The Boston Globe

“A storyteller of the first order in any idiom.” –Vanity Fair

About the Author
Naguib Mahfouz was born in Cairo in 1911 and began writing when he was seventeen. A student of philosophy and an avid reader, his works range from reimaginings of ancient myths to subtle commentaries on contemporary Egyptian politics and culture. Over a career that lasted more than five decades, he wrote 33 novels, 13 short story anthologies, numerous plays, and 30 screenplays. Of his many works, most famous is The Cairo Trilogy, consisting of Palace Walk (1956), Palace of Desire (1957), and Sugar Street (1957), which focuses on a Cairo family through three generations, from 1917 until 1952. In 1988, he was awarded the Nobel Prize in Literature, the first writer in Arabic to do so. He died in August 2006.

Humphrey Davies (translator) took first class honors in Arabic at Cambridge University and holds a doctorate in Near East Studies from the University of California at Berkeley. His translations from Egyptian literature range from the Ottoman period to the present day.

Excerpt. � Reprinted by permission. All rights reserved.
1

The ship made its way up the sacred river, its lotus-crowned prow cleaving the quiet, stately waves that since ancient days had pressed upon each other's heels like episodes in the endless stream of time. On either side, villages dotted the landscape, palms sprouted singly and in clusters, and greenery extended to the east and the west. The sun, high in the sky, sent out beams of light that quivered where they drenched the vegetation and sparkled where they touched the water, whose surface was empty but for a few ?shing boats that made way for the big ship, their owners staring questioningly and mistrustfully at the image of the lotus, symbol of the North.

To the front of the cabin on the deck sat a short, stout man with round face, long beard, and white skin, dressed in a flowing robe, a thick stick with a gold handle grasped in his right hand. Before him sat two others as stout as he and dressed in the same fashion--three men united by a single mien. The master gazed fixedly to the south, his dark eyes consumed with boredom and fatigue, and he glared balefully at the fishermen. As though oppressed by the silence, he turned to his men and asked, "I wonder, tomorrow will the trumpet sound and will the heavy silence that now reigns over the southern regions be broken? Will the peace of these tranquil houses be shattered and will the vulture of war hover in these secure skies? Ah, how I wish these people knew what a warning this ship brings them and their master!"

The two men nodded in agreement with their leader's words. "Let it be war, Lord Chamberlain," said one of them, "so long as this man whom our lord has permitted to govern the South insists on placing a king's crown on his head, builds palaces like the pharaohs, and walks cheerfully about Thebes without a care in the world!"

The chamberlain ground his teeth and jabbed with his stick at the deck before him with a movement that betrayed anger and exasperation. "There is no Egyptian governor except for this, of the region of Thebes," he said. "Once rid of him, Egypt will be ours forever and the mind of our lord the king will be set at rest, having no man's rebelliousness left to fear."

The second man, who lived in the hope of one day becoming governor of a great city, fervently replied, "These Egyptians hate us."

The chamberlain uttered an amen to that and said in violent tones, "So they do, so they do. Even the people of Memphis, capital of our lord's kingdom, make a show of obedience while concealing hatred in their hearts. Every stratagem has been tried and nothing now is left but the whip and the sword."

For the first time, the two men smiled and the second said, "May your counsel be blessed, wise chamberlain! The whip is the only thing these Egyptians understand."

The three men relapsed for a while into silence and nothing was to be heard but the slap of the oars on the surface of the water. Then one of them happened to notice a fishing boat in whose waist stood a young man with sinewy forearms, wearing nothing but a kilt at his waist, his skin burned by the sun. In amazement he said, "These southerners look as though they had sprung from their own soil!"

"Wonder not!" the chamberlain responded sarcastically, "Some of their poets even sing the beauties of a dark complexion!"

"Indeed! Next to ours, their coloring is like mud next to the glorious rays of the sun."

The chamberlain replied, "One of our men was telling me about these southerners and he said, 'Despite their color and their nakedness, they are full of conceit and pride. They claim they are descended from the loins of the gods and that their country is the wellspring of the true pharaohs.' Dear God! I know the cure for all that. All it will take is for us to reach out our arm to the borders of their country."

No sooner had the chamberlain ceased speaking than he heard one of his men saying, pointing to the east, "Look! Can that be Thebes? It is Thebes!"

They all looked where the man was pointing and beheld a large city surrounded by a great wall, behind which the heads of the obelisks soared like pillars supporting the celestial vault. On its northern side, the towering walls of the temple of Amun, Divine Lord of the South, could be seen, appearing to the eye like a mighty giant climbing toward the sky. The men were shaken and the high chamberlain knitted his brows and muttered, "Yes. That is Thebes. I have been granted a sight of it before and time has only increased my desire that it submit to our lord the king and that I see his victory procession making its way through its streets."

One of the men added, "And that our god Seth be worshipped there."

The ship slowed and proceeded little by little to draw in to the shore, passing luxuriant gardens whose lush terraces descended to drink from the sacred river. Behind them, proud palaces could be seen, while to the west of the farther shore crouched the City of Eternity, where the immortals slept in pyramids, mastabas, and graves, all enveloped in the forlornness of death.

The ship turned toward the port of Thebes, making its way among the fishing smacks and traders' ships, its size and beauty, and the image of the lotus that embellished its prow, attracting all eyes. Finally, it drew up alongside the quay and threw down its huge anchor. Guards approached and an officer, wearing a jacket of white linen above his kilt, was brought out to it. He asked one of the crew, "Where is this ship coming from? And is it carrying goods for trade?"

The man greeted him, said, "Follow me!" and accompanied him to the cabin, where the officer found himself standing before a high chamberlain of the Northern Palace--the palace of the King of the Herdsmen, as they called him in the South. He bowed respectfully and presented a military salute. With patent arrogance, the chamberlain raised his hand to return the salute and said, in condescending tones, "I am the envoy of Our Master Apophis, Pharaoh, King of the North and the South, Son of Lord Seth, and I am sent to the governor of Thebes, Prince Seqenenra, to convey to him the proclamation that I bear."

The officer listened to the envoy attentively, saluted once more, and left.

2

An hour passed. Then a man of great dignity, somewhat short and lean, with a prominent brow, arrived at the ship. Bowing with dignity to the envoy, he said in a quiet voice, "He who has the honor of receiving you is Hur, chamberlain of the Southern Palace."

The other inclined his stately head and said in his rough voice, "And I am Khayan, high chamberlain of the Palace of the Pharaoh."

Hur said, "Our master will be happy to receive you immediately."

The envoy made a move to rise and said, "Let us go." Chamberlain Hur led the way, the man following him with unhurried steps, supporting his obese body on his stick, while the other two bowed to him reverently. Khayan had taken offense and was asking himself, "Should not Seqenenra have come himself to receive the envoy of Apophis?" It annoyed him excessively that the former should receive him as though he were a king. Khayan left the ship between two rows of soldiers and officers, and saw a royal cavalcade awaiting him on the shore headed by a war chariot and with more chariots behind. The soldiers saluted him and he returned their salute haughtily and got into his chariot, Hur at his side. Then the small procession moved off toward the palace of the governor of the South. Khayan's eyes swiveled right and left, observing the temples and obelisks, statues and palaces, the markets and the unending streams of people of all classes: the common people with their almost naked bodies, the officers with their elegant cloaks, the priests with their long robes, the nobles with their flowing mantles, and the beautifully dressed women. Everything seemed to bear witness to the mightiness of the city and to its rivalry of Memphis, the capital of Apophis. From the first instant, Khayan was aware that his procession was attracting looks everywhere, and that the people were gathering along the way to watch, though coldly and stolidly, their black eyes examining his white face and long beard with surprise, distaste, and resentment. He boiled with anger that the mighty Apophis should be subjected to such a cold welcome in the person of his envoy and it vexed him that he should appear as a stranger in Thebes two hundred years after his people had descended on the land of Egypt and seated themselves on its throne. It angered and exasperated him that his people should have ruled for two hundred years, during which the south of Egypt had preserved its identity, character, and independence--for not a single man of the Hyksos resided there.

The procession reached the square in front of the palace. It was broad, with far-flung corners, government buildings, ministries, and the army headquarters lining its sides. In its center stood the venerable palace, its imposing sight dazzling the eyes--a mighty palace, like that of Memphis itself, with guardsmen topping its walls and lined up in two rows at the main gate. The band struck up a salutatory anthem as the envoy's procession passed, and as the procession crossed the courtyard Khayan wondered to himself, "Will Seqenenra meet me with the White Crown on his head? He lives as a king and observes their etiquette and he governs as kings govern. Will he then wear the crown of the South in front of me? Will he do what his forebears and his own father, Seneqnenra, refrained from doing?" He dismounted at the entrance to the long colonnade and found the palace chamberlain, the head of the royal guard, and the higher officers waiting to receive him. All saluted and they proceeded before him to the royal reception hall. The antechamber leading to the doorway of the hall was decorated on both sides with sphinxes, and in its corners stood giant officers chosen from among the mighty men of Habu. The men bowed to the envoy, making way for him, and Chamberlain Hur walked ahead of him into the interior of the hall. Following, Khayan beheld, at some distance from the entrance and dominating the space, a royal throne on which sat a man crowned with the crown of the South, the scepter and the crook in his hand, while two men sat to the right of his throne and two to the left. Hur, followed by the envoy, reached the throne and bowed to his lord in veneration, saying in his gentle voice, "My lord, I present to Your Highness High Chamberlain Khayan, envoy of King Apophis."

At this the envoy bowed in greeting and the king returned his greeting, gesturing to him to sit on a chair in front of the throne, while Hur stood to the right of the throne. The king desired to present his courtiers to the envoy, so he pointed with his scepter to the man closest to him on his right and said, "This is User-Amun, chief minister." Then he pointed to the man next to him and said, "Nofer-Amun, high priest of Amun." Next he turned to his left and indicated the man next to him. "Kaf, commander of the fleet." He pointed to the man next to him and said, "Pepi, commander of the army." With the introductions completed, the king turned his gaze on the envoy and said in a voice whose tones indicated natural nobility and rank, "You have come to a place that welcomes both you and him who has entrusted you with his confidence."

The envoy replied, "May the Lord preserve you, respected governor. I am indeed happy to have been chosen for this embassy to your beautiful country, of historic repute."

The king's ears did not fail to note the words "respected governor" or their significance, but no sign of his inner perturbation showed on his face. At the same moment, Khayan shot a quick scrutinizing glance from his bulging eyes and found the Egyptian governor to be a truly impressive man, tall of stature, with an oval, beautiful face, extremely dark, his features distinguished by the protrusion of his upper teeth. He judged him to be in his fourth decade. The king imagined that the envoy of Apophis had come for the same reason that had brought earlier missions from the North, namely, to ask for stone and grain, which the kings of the Herdsmen considered tribute, while the kings of Thebes saw them as a bribe with which they protected themselves against the evil of the invaders.

The king said quietly and with dignity, "It is my pleasure to listen to you, envoy of mighty Apophis."

The envoy moved in his seat as though about to jump up and fight. In his rough voice he said, "For two hundred years, the envoys of the North have never ceased to visit the South, each time returning satisfied."

The king said, "I hope that this beautiful custom may continue."

Khayan said, "Governor, I bring you three requests from Pharaoh. The first concerns the person of my lord Pharaoh; the second, his god, Seth; and the third, the ties of affection between North and South."

The king now gave him his full attention and concern showed on his face. The man went on to say, "In recent days, my lord the king has complained of terrible pains that have wracked his nerves by night and of abominable noises that have assaulted his noble ears, rendering him prey to sleeplessness and ill health. He summoned his physicians and described to them his nocturnal sufferings and they examined him with care, but all went away again puzzled and none the wiser. In the opinion of them all, the king was in good health and well. When my lord despaired, he finally consulted the prophet of the temple of Seth and this wise man grasped the nature of his sickness and said, 'The source of all his pains is the roaring of the hippopotami penned up in the South, which has infiltrated his heart.' And he assured him that there could be no cure for him unless they were killed."

The envoy knew that the hippopotami kept in the lake of Thebes were sacred, so he stole a glance at the governor's face to gauge the effect of his words, but found it stony and hard, though it had reddened. He waited for him to make some comment but the man uttered not a word and appeared to be listening and waiting.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Historical fiction for Ancient Egypt
By WT
This book reads like a Young Adult novel, which might be one the reasons it is part of the curriculum for students in Egypt (per the introduction). The style was basic and the descriptions of battles was repetitive. I felt like I was reading a novelized version of an Ancient Egyptian palette. However that does not mean the book was horrible. It has its exciting moments. It is my first foray into a novel about Ancient Egypt and it helped as a springboard into understanding some history of the dynasties and periods of Egyptian history. You might find it a good introduction to Egyptian history that is not a stuffy academic text. However, as much as it is based in fact, it is not completely factual. One reason is that the whole history has not been uncovered and the other is that the book is in fact a novel.

I recommend this book but, before you read it, realize that the style is not what you would expect from a winner of the Nobel Prize for Literature.

1 of 1 people found the following review helpful.
Review of Mahfouz' 'Thebes at War'
By Ryan Mease
This was a step-down from 'Rhadopis,' but, like the first translation in the series ('Khufu's Wisdom'), still a fair translation. Luckily, the thematic presence of this book is enough to distract the reader from the so-so rhetorical style. Mahfouz is working harder than every to use ancient Egypt as a center of political allegory. This work is very much a commentary on Mahfouz' Egypt. It was also interesting to see Mahfouz (or perhaps the translator) have the fallen dynasty describe themselves as 'slaves,' and paint this reprisal as an uprising for freedom. The parallels there will the Biblical account of the Hebrews are incredibly interesting.

0 of 0 people found the following review helpful.
Historically Incorrect to an Absurdity. Make one of the greatest pharaohs look shallow and pathetic.
By Lana
Historically Incorrect to an Absurdity. Makes one of the greatest pharaohs look shallow and pathetic. While writing about a war, the greatest battles of antiquity were completely skipped! I wonder how an Egyptian author could write something like this. (Especially a Noble Prize winner!)

The author made pharaoh Ahmose to be a witless politician, bad husband, and a shallow patriot of his country.
For example, Ahmose's lands were conquered, his family forced in exile. 10 years later he returns with a large army to re-conquer what he thinks is rightfully his. He takes possession of Egypt with fire and sward, only to allow his enemy's royal family peacefully depart outside of Egypt's borders escorted by half of their army with all of their military equipment. After that he proclaims the war is over and calmly returns home. This would truly prove him a dull politician that does not deserve any respect.
Another nonsense: Pharaoh Ahmose is supposed to be a true patriot of Egyptian country and its people who cherishes deep hatred for barbaric hyksos that conquered his land and enslaved his people. However he gives all his affection and all his thoughts to a barbaric hyksos princess while having no bond, affection or any kind of relationship at all with his own wife, young and beautiful Nefertary, royal blood native Egyptian princess.
He orders his soldiers to slaughter innocent Egyptian women and children (including a noble lady, the mother of his best friend and best commander) that are used by hyksos as alive shields. However, when that very day Egyptians captured a hyksos woman he publicly ordered to spare her and even give her all kind of comforts... simply because he secretly desires the hyksos beauty. A man who cannot sacrifice his own lust in such a moment would never deserve any respect in the eyes of his subjects.
Such outstanding historical figures as Queen Warrior Ahotep and powerful Ahmose-Nefertary are barely mentioned in the book. The author skipped their achievements and significance completely. This is also true about the greatest battles of the antiquity: The famous battle of Avaris and the siege-battle of Sharuhem. Skipping the most important figures and events does not make a good historical book. In fact it is very disappointing.
The ending of the book is really dumb. There is no joy or pride or any excitement after the liberation of Egypt was achieved.
The first part of the book is so dry and boring that I completely understand why some readers gave up and did not finish the book. None of the characters were developed until much later in the book. None made you feel touched or affected in any way.
As for historical errors they are numerous! The author did not bother to do any research at all. I will mention just a few:
-Thebes were never conquered by hyksos
-Royal family could NOT flee to Nubia because Nubia is an eternal enemy of Egypt that especially aggressively attacked them at that time.
-"iron helmets" did not exist at that time. Iron was unknown to Egyptians for at least the few centuries afterwards.
-the pharaoh of Egypt in 1550 A.D. could not ask about the fate of the city named Ptolemais. Ptolemy was a Greek general who came to Egypt in 305 B.C. which is about 1800 years after the events we discuss.
And so on and so forth...
Honestly for a Noble Prize winner and also an Egyptian who claims to write "with love for Egypt and his people" this book is a disgrace.

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Senin, 27 Desember 2010

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  • Sales Rank: #984925 in Books
  • Published on: 2014-04-21
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.30" h x 1.20" w x 6.30" l, 1.25 pounds
  • Binding: Hardcover
  • 368 pages

From the Inside Flap

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  • The modern innovations that help you outperform the competition
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Just five years ago marketing was a very different practice. Today powerful new digital tools and updated approaches have transformed the field, merging together long-held marketing and advertising roles to form a new era in customer-centric marketing practices. The Digital Marketer teaches you how to connect with today’s informed and vocal customers by moving away from traditional producer-based strategies. Instead, companies will learn to set new standards for their customers’ experiences to make their marketing activities more personal and meaningful.

The authors team up to not only help you understand and implement this new style of marketing, but to also make sense of the rapidly evolving technology available today.

The book includes full discussions of critical marketing topics, such as native advertising, social communities, marketing automation, software integration, ubiquitous mobile and tablet technology, location-based services, design thinking, customer journey analysis, rich content, blending new and traditional media, marketing attribution analysis, marketing agility, and more.

These new tools and practices are disruptive and multifaceted and can be overwhelming. The Digital Marketer reduces this complexity by distilling them into 10 skills, using concrete case studies and examples as illustrations. The authors also develop an overarching framework to explain how these skills work in sync to create remarkable customer experience — the primary source of differentiation for organizations across every sector going forward.

With the authors’ decades of combined experience filling its pages, The Digital Marketer gives every marketer the tools they need to reinvent their marketing function and business practices. It helps businesses learn to adapt to a customer-centric era and teaches specific techniques for engaging customers effectively through technology. The book is an essential read for businesses of all sizes wanting to learn how to engage with customers in meaningful, profitable, and mutually beneficial ways.

From the Back Cover

Praise for The Digital Marketer

“The world of work changes faster than ever. As Larry Weber and Lisa Henderson explain here, ‘Standing still is extraordinarily risky.’ But taking action just to take action is no solution. With so many options at hand, it’s important to think strategically. This book can help marketing professionals see what new tools are out there, what’s working for others, and what might work for them.”
—Reid Hoffman, cofounder and chairman of LinkedIn, and coauthor of the #1 New York Times bestseller The Start-up of You

“On the surface, thinking about how to market successfully in a consumer-centric world sounds simple. But, it’s actually not. There are more marketing channels to consider. There is far more relevant data to analyze. Consumers are less loyal and more fickle than ever. The effects of social media and mobile technologies are everywhere. And, of course, technology is changing at lightning speed. Marketers everywhere need to embrace this new customer-centric world, not ignore it. The ‘digital genie’ isn’t going back into her bottle and neither is the consumer. We are at the beginning of a long, exciting evolution in marketing. Enter The Digital Marketer, Larry Weber and Lisa Leslie Henderson’s new book. It is a must-read guide on how to become a leader in this new world.”
—Linda B. Gridley, President and CEO, Gridley and Company LLC

“The Digital Marketer comes at the perfect time, as customers take control of the buying process. At eBay we live this every day, and know how important keeping the customer at the center of our work is. The Digital Marketer is an excellent guide to the new marketing reality!”
—John Donahoe, President and CEO, eBay Inc.

“Weber has a keen understanding of the future of marketing. As the brave new world of digital marketing gets more complicated, and brands need to engage more with their customers—a trusted guide is necessary. The Digital Marketer is that guide.”
—Linda Boff, Executive Director, Global Digital Marketing, GE

“Weber captures the essence of what every marketer needs to know as technology becomes increasingly embedded in our lives in multiple formats from tablets, to embedded devices, all the way down to levels like sensors in traffic lights. The massive amount of resulting data and the ability to process it enables a more sophisticated marketing experience that every marketer needs to be ready for. Are you?”
—Ian Drew, Chief Marketing Officer and EVP, ARM

About the Author
LARRY WEBER is Chairman and CEO of Racepoint Global, an advanced marketing services agency. He is a globally known expert in public relations and marketing services and frequent public speaker. Larry is also the author of four additional books on marketing, technology, and leadership: Sticks & Stones: How Digital Business Reputations Are Created Over Time...And Lost in a Click (Wiley & Sons, 2009), business bestseller Marketing to the Social Web: How Digital Customer Communities Build Your Business (Wiley & Sons, 2007, with a second edition in 2009), and Everywhere: Comprehensive Digital Business Strategy for the Social Media Era (Wiley & Sons, 2011). This latest book, The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric, is due out in Spring 2014.

Weber previously founded Weber Shandwick, the world's largest PR firm. He is the Chairman of the Board of Directors of the Massachusetts Innovation and Technology Exchange, the world's largest Internet marketing association.

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4 of 4 people found the following review helpful.
An introduction to digital marketing
By Eleanor Kolossovski
This book provides a review of the mindset, knowledge, and tools required to succeed in digital marketing, predominately based on secondary sources of information. It covers a variety of trending topics such as content marketing, big data and analytics, and media channels integration. Much emphasis of the book is placed on what but little on why and how.

For the novice, this is a good introduction to the subject and you would find the list of resources at the end of each chapter particularly useful. However, for innovators and early adopters of digital marketing, you won't find much new although you would still benefit from the latest information and case studies.

In my view, the most valuable part of the book is customer experience design (chapter 4). The three tools described in this chapter - design thinking, BJ Fogg's behavior model, and customer journey mapping - are the key for creating relevant, compelling, and personalized customer experience.

4 of 5 people found the following review helpful.
How and why effective marketing depends on finding new and better answers to the same questions
By Robert Morris
Since the ancient bazaars in Athens and Rome, marketing has created or increased demand for whatever the given offering may be. In recent years, many of the transactions have been conducted electronically, online. Almost 40% of the world is connected and that percentage is certain to increase. My point is, almost all of us are involved in some form of marketing each day, wherever we may be, attempting to attract interest in what we offer or evaluating what is offered to us.

That said, the Internet and especially the WWW have created entirely new opportunities and (yes) perils for marketing initiatives. According to Larry Weber and Lisa Leslie Henderson, "Digital has dealt all of us new cards. Today's customer journey still starts with a need or a desire, but our prospects often undertake an at times lengthy period of silent due diligence during which time [begin italics] they [end italics] discover and evaluate their options via the web. During this period of discovery our prospects' consideration set often grows rather narrow."

On average, people pull information from 10.4 sources before making a purchase. There has obviously been of shift from provision of information (e.g. functions, features, benefits) to "creating useful resources that address our prospects' and customers' underlying needs and desires. If these experiences resonate, we may be invited into the purchase decision process [as consultants, not purveyors]. Serving as trusted advisors, rather than biased advocates for our company's products and services, we create the conditions for our prospects and customers to evaluate [begin italics] for themselves [end italics] whether we make the grade."

These are among the dozens of business subjects and issues of special interest and value to me, also listed to indicate the scope of Weber and Henderson's coverage.

o Three reasons why managing customer experience is worth the effort (Pages 19-20)
o Will We Ignore Change, Grow with It, or Drive It? (31-42)
o The CDO (Chief Data Officer): Expanding Our Organization's Way of Thinking (50-58)
o Brand or Be Branded (71-80)
o Be Resourceful as Do-It-Yourself Learners (80-86)
o Frameworks for Thinking about Customer Experience (98-113)
o Getting Our Arms around Our Customers' Experiences (113-122)
o What Are Marketers Doing with Data and Analytics? (135-143)
o We Are All Innovators (158-171)
o Content Marketing Works Through the Journey, and, Where Is the Content Machine Heading? (185-194)
o Tips for Creating Relevant Content (194-206)
o Social Media Has Taken the World by Storm (216-222)
o Fish Where the Fish Are (230-234)
Note: It is also a good idea to know when and what they are biting there.
o Pursue a Converged-Media Strategy (243-246)
o Create a Centralized Marketing Database (271-273)
o Strategies for Designing Loyalty Programs (289-294)
o A Shared Vision of Customer Centricity (300-303)
o Where Do We Begin? (308-313)

My own opinion is that different marketing skills, new or not, are needed to create or increase demand for the given offering in today's global, connected, intensely competitive marketplace. However, as Theodore Levitt suggests in his classic HBR article, "Marketing Myopia" (July 2004), the same basic questions must be asked:

"Who is my customer"
"What is our core business?"
"How are and what we offer different from the competition?"

In this context, I am reminded of an incident that occurred years ago when one of Albert Einstein's faculty colleagues at Princeton pointed out that he asked the same questions every year on his final examinations. "Quite right. Each year the answers are different." The same can be said about how to create or increase demand. Disruptive technologies will continue to require different answers to the same questions.

3 of 4 people found the following review helpful.
Helpful and not just for marketers
By LKL MD
I am not a marketer but am interested in the use of digital modalities for engaging customers in health care. I found the core concepts very thought provoking, including the concept of customer-centric foci to transform customer experiences, move into the mobile mind shift, and become "digital disrupters". We are in a period of incredible change and this book provides an approach for managing this change. I particularly found chapter 4, design valuable customer experiences, and chapter 5, finding actionable insight in big data and marketing analytics, helpful. The book is chockful of examples that help to operationalize the 10 "skills" described by the authors. I would recommend this book to anyone trying to adapt to to the "seismic shifts in marketing philosophy, practices, and careers", whether they be full-time marketers or in other fields and seeking to "market" other types of products. Thank you for taking this topic on!

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Minggu, 26 Desember 2010

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This Manual will cover the JCB Backhoe Loader - the iconic 'yellow' digger, variants of which have now been in production for over 50 years. The book will be produced with the full co-operation of JCB, who are likely to take approx 2,000 copies to use for promotional activity to celebrate the company's 70th anniversary in October 2015 (a year of celebrations is planed running until October 2016). JCB has an extensive archive from which material will be drawn for use in the book, and it is envisaged that the 'project vehicle' will be a 'classic' 1979 3C Backhoe Loader - revered by enthusiasts, and the machine that took JCB from leading British manufacturer to a global player.

  • Sales Rank: #3752730 in Books
  • Published on: 2016-11-18
  • Original language: English
  • Dimensions: 11.00" h x .50" w x 8.63" l, .0 pounds
  • Binding: Hardcover
  • 160 pages

About the Author

Julian Carder is Worldwide Product Marketing Manger for JCB's Backhoe Business Unit. He is passionate about JCB products, having restored his first classic JCB at the age of 16. After gaining an engineering degree, Julian began a career working with plant machinery, and has been working for JCB for 11 years. When he is not at his desk or travelling the world promoting the latest JCB Backhoe products, Julian continues to both advise and participate in JCB restoration projects. He also has an extensive collection of JCB literature and scale models. He lives at Utoxeter in Staffordshire.

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0 of 0 people found the following review helpful.
Five Stars
By clifford v bard jr
Great book on the machine!

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  • Sales Rank: #6550964 in Books
  • Published on: 1977
  • Format: Import
  • Binding: Hardcover

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Draw on the wit and wisdom of brilliant scientists to inspire your students as you teach them about a challenging area of biology. This teachers guide, which accompanies the DVD EVO: Ten Questions Everyone Should Ask About Evolution is structured around 10 fundamental questions about biological evolution. The teachers guide explores the DVD's commentary from some of the world's most well-known biologists, who gathered on the Gal�pagos Islands during a World Summit on Evolution and were interviewed about everything from what evolution is to how it happens to why anyone should care. While the video from the natural world provides students with vivid examples of the ideas and processes the biologists describe, the classroom experiences further support and develop students understanding of a scientifically-supported theory and its applications. The rigorously structured teachers guide helps you maximize the video with lesson-by-lesson learning outcomes; thorough background; and guidance on preparing for and then leading the lesson from initial student engagement through evaluation. Engaging, easy to use, and authoritative, EVO Teachers Guide and its DVD are must-have resources.

  • Sales Rank: #1398524 in Books
  • Brand: Brand: National Science Teachers Association - NSTA Press
  • Published on: 2012-02-28
  • Dimensions: 11.06" h x .31" w x 8.54" l, .69 pounds
  • Binding: Paperback
  • 68 pages
Features
  • Used Book in Good Condition

Most helpful customer reviews

0 of 0 people found the following review helpful.
Evolution: A Controversial topic
By Carol Fanning
I viewed the video first to prepare lessons. The video along with the teacher guide allows teachers to present information with open ended questions. Thus allowing students to make their own conclusions. There are a lot of facts presented and then the teacher guide helps teachers ask pertinent questions on the topics. I like that the video is broken up into small segments. This allows time for discussion along with taking notes and review during one class period.

0 of 0 people found the following review helpful.
Useful Teacher's Guide
By Chris De Nuzzio
I've found some very useful ideas in here. Some of the video segments are better than others, but I think it's worth having because evolution is such a difficult concept to teach. I've used ideas but not the entire curriculum wholesale.

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EVO Teachers Guide: Ten Questions Everyone Should Ask About Evolution - PB316X, by Rodger W. Bybee, John Feldman PDF
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EVO Teachers Guide: Ten Questions Everyone Should Ask About Evolution - PB316X, by Rodger W. Bybee, John Feldman PDF

EVO Teachers Guide: Ten Questions Everyone Should Ask About Evolution - PB316X, by Rodger W. Bybee, John Feldman PDF
EVO Teachers Guide: Ten Questions Everyone Should Ask About Evolution - PB316X, by Rodger W. Bybee, John Feldman PDF

[J201.Ebook] Download PDF Nimble with Numbers, Grades 1-2: Engaging Math Experiences to Enhance Number Sense and Promote Practice (Practice Bookshelf), by Leigh Chi

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Nimble with Numbers, Grades 1-2: Engaging Math Experiences to Enhance Number Sense and Promote Practice (Practice Bookshelf), by Leigh Chi



Nimble with Numbers, Grades 1-2: Engaging Math Experiences to Enhance Number Sense and Promote Practice (Practice Bookshelf), by Leigh Chi

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Nimble with Numbers, Grades 1-2: Engaging Math Experiences to Enhance Number Sense and Promote Practice (Practice Bookshelf), by Leigh Chi

These lively and interesting math activities provide meaningful practice of those high priority skills necessary for number sense, operation sense, and number competency! Games, computational skill checks, and independent activities - all in fun formats that will attract and hold kids' interest! Includes activities for individuals and groups as well as a home-connection for each section, and an answer key in the back of the book! 144 pages

  • Sales Rank: #1165471 in Books
  • Brand: Didax
  • Model: DD-912721
  • Published on: 2012-01-01
  • Original language: English
  • Number of items: 1
  • Dimensions: .40" h x 8.50" w x 10.80" l, 1.00 pounds
  • Binding: Paperback
  • 155 pages
Features
  • Grades - 1,2
  • Ages - 6,7
  • Weight - 0.9
  • Depth - 11.00

Most helpful customer reviews

1 of 1 people found the following review helpful.
The Kiddos Love It!
By SenoreScott
This whole series presents math concepts in fun, meaningful, challenging ways. Math games have become one of my most effective resources in a profession loaded w/ a worksheet mentality that serves few students.

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Nimble with Numbers, Grades 1-2: Engaging Math Experiences to Enhance Number Sense and Promote Practice (Practice Bookshelf), by Leigh Chi PDF
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Nimble with Numbers, Grades 1-2: Engaging Math Experiences to Enhance Number Sense and Promote Practice (Practice Bookshelf), by Leigh Chi PDF

Nimble with Numbers, Grades 1-2: Engaging Math Experiences to Enhance Number Sense and Promote Practice (Practice Bookshelf), by Leigh Chi PDF
Nimble with Numbers, Grades 1-2: Engaging Math Experiences to Enhance Number Sense and Promote Practice (Practice Bookshelf), by Leigh Chi PDF